34.84° N · 82.40° W · Upstate South Carolina

Money moves fast. Structure decides what stays.

Planning and financial design for business owners and families who want every dollar to do more than one job.

On the name
rif·fle
/ˈrif-əl/  noun
  1. A stretch of river where fast water breaks over stone.
  2. Ridges across the floor of a sluice box where gold settles and stays as water rushes over it.

Your income is the current. A strategy is the riffle.

Most of what you earn passes straight through. We design the ridges that hold more of it in place, for your business, your family, and the years ahead.

Who we serve

Two kinds of builders.

Time, money, and freedom. In that order.

For families
  • Buy back your time.

    A plan that funds the life you want, not just a number.

  • Give every dollar more than one job.

    Growth, protection, and access, working together.

  • Build what lasts.

    For your kids, and for theirs.

Philosophy

What a good plan gives you.

Three outcomes. Every plan we design has to deliver all of them.

Freedom

Room to step away.

Income from more than one source, so a job or a client never owns your calendar.

Security

Growth with a safety net.

Save first, protect the downside, and give time the chance to compound.

Peace

Calm at the kitchen table.

Keep learning, so money becomes something your family talks about, not avoids.

The design principle

One dollar. Three jobs.

Most money does one thing. Well-designed money does several at once.

$1 GrowsNATIONAL &INTERNATIONAL MARKETS ShieldsSTABILITY Stays within reachLIQUIDITY
The rule of 72

The math your money already follows.

Divide 72 by a rate of growth. That's roughly how many years it takes money to double. Slide to see why the rate matters so much.

12years to double at 6%
Across a 36-year working life, each dollar becomes about×8

Arithmetic illustration only. Not a projection, and not a promise of any return.

Our approach

Education first. Then a plan.

How each step works
  1. 01

    Learn

    A free seminar or a 30-minute intro.

  2. 02

    Listen

    What has to be true for you in ten years?

  3. 03

    Map

    Where your money goes today.

  4. 04

    Design

    A wholistic approach to your needs & dreams.

  5. 05

    Grow

    Yearly check-ins and ongoing education.

Cody Reynolds, PhD
Cody Reynolds, PhD · Founder
The founder

From the lab to the kitchen table.

Cody spent fourteen years helping scientists and founders turn ideas into companies. He kept seeing the same thing: brilliant people with no financial structure underneath them.

Riffle Strategies is where that work led. Same discipline, pointed at the families and business owners who need it most.

Read Cody's story
Questions

Simple answers.

All questions
What does the first conversation cost?
Nothing. Education and planning is always free.
Do I need a lot of money to start?
No. Many people start with a plan, not a large balance.
Do you work with my CPA?
Yes, we add value to your existing team and work with them to get you the best results.

Free. Monthly. Open to everyone.

An evening of plain-English financial education in the Upstate.

About the seminars
Start here

Start with one conversation.

Thirty minutes. Your situation, mapped. No pressure.